Cannabis Industry Predictions 2024: Challenges and Opportunities

Written by Garrett Rudolph

There’s no question cannabis businesses are going through a challenges in 2023, but many are still optimistic about what the future holds and see a shifting of momentum in 2024 as regulations evolve and the hype of the Green Rush wears off.

Marijuana Venture spoke with more than two dozen entrepreneurs and operators in the cannabis space to get their predictions for 2024. Part 2 of this four-part series will cover the challenges and opportunities that remain for surviving businesses.

Part 1: Consumer trends

Part 2: Challenges and opportunities

Part 3: Political movement

Part 4: Business operations